CGMA Creation

Opportunity:

AICPA created a new designation for accountants and needed a website to promote this new Chartered Global Management Accounting (CGMA) designation membership type with the goal of increasing membership revenue.

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Process: 

Created the user experience, information architecture and content design for the new designation web property.

 

Result: 

• Increased dual memberships of current AICPA members by 37,000

• Increased new designation memberships by almost 100,000.

• Increased revenue of $102.7 million.