AICPA Brand Update
Before
Opportunities:
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Update brand on flagship AICPA website after a global merger with CIMA.
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Streamline the user experience between AICPA and sister e-commerce websites.
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Process:​
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Secure a vendor to assist with pulling two different brands together, with international color and symbol considerations.
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Work with all stakeholders to detail important elements of the websites and international considerations.
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Partnered with AICPA Store and User account website managers to ensure visual compatability with the flagship website.
After
Result:​
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Created 14 new wireframes and an updated visual design library by partnering with brand, marketing, graphic design and vendor teams.
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Created a new digital asset management tool in partnership with the graphic design team.
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Reducing user friction to e-commerce websites by 20% by elevating AICPA Store and users' account details to appear as tabs from the main website and partnering with website owners to update the visual design on those websites.