AICPA Migration
Before
Opportunity:
Migrate the flagship AICPA website from Sharepoint to Adobe Experience Manager (AEM)
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Highlights:
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Audited 20,000 pieces of content with the goal of reducing the site by 25%
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Assigning content owners for all pieces of content with the goal of ensuring training and standardize content creation and development.
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Created a new content creation and development process for internal staff to improve consistency of content, nomenclature, branding, keywords and discoverability.
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Managed team tasked with completing technology changes, completing test scripts, recreating specialty content and ongoing project details.
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Managed vendor relations.
After
Results:
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Reduced web content by 50%, which increased SEO and on-site search.
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Increased the pace of content creation immediately by 26%.
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Increased the amount of optimized content created by 35%.
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1000 hours per week were freed for 100 staff members (an average of 10 hours each) by utilizing the new CMS and content development process.
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Site speed dropped from 10 seconds to 3 seconds with to the new CMS.